I am passionate about driving operational excellence and leveraging digital marketing strategies to create impact. Over the years of being both operations and paid media specialist, I've worked on optimizing processes, boosting performance, and delivering measurable results. In the realm of setting up Google Ads and Meta Ads campaigns, I specialize in optimizing advertising strategies and improving brand visibility through targeted SEO and SEM efforts. My experience in conversion tracking and data-driven decision-making enables me to fine-tune campaigns for maximum engagement and business impact. In my last role as an Operations Specialist at Glovo Ghana, I led daily operations, achieving a 95% on-time delivery rate and a 35% reduction in courier complaints through process improvements. I also successfully increased order volumes by 25% and played a key role in enhancing customer satisfaction by 20%. My ability to streamline operations, manage third-party logistics, and implement cost-saving measures has consistently delivered positive results. Beyond operations and marketing, I am also a podcaster and an author of a children’ book called "A.I for Every Child " which is an educational book for Africa children to embarks on a journey to discover the fascinating world of artificial intelligence (AI). I am as well proficient in Google Sheets for data analysis and reporting, Canva for creative design, and have a solid understanding of UI/UX principles. I thrive on optimizing processes and leveraging innovative tools to solve complex challenges, with a keen focus on driving efficiency and profitability.